In a landscape where media and entertainment are in constant flux, few individuals manage to leave an indelible mark through their multifaceted talents and relentless drive. Nino Reyes is one such trailblazer. An Afro-Latina journalist and digital marketer, Nino’s career stands as a beacon of innovation, passion, and influence, spanning across the entertainment, music, and ad-tech industries. Currently, Nino holds prominent roles at two of the world’s leading organizations. As a marketer at Lincoln Center for the Performing Arts, the globe’s largest performing arts center, she spearheads diverse marketing campaigns that reach audiences worldwide. Simultaneously, she serves as a Media Operator for the Walt Disney Company, managing programming for ESPN+ and Star+. Her ability to excel in these dual roles underscores her versatility and deep expertise in both marketing and media operations. Nino’s professional journey is rich with collaborations with several esteemed organizations. She has contributed her talents to BET, The NAACP, MediaCom, Universal McCann, American Express, No7 Beauty, and MusicXclusives. These experiences have honed her skills across a wide spectrum of disciplines. At BET and The NAACP, Nino’s role as a press ambassador allowed her to delve into significant cultural and social narratives, while her tenure at MusicXclusives refined her prowess in digital marketing and music journalism.
Throughout her career, Nino has worked closely with an array of high-profile artists and socialites, including Pop Smoke, Casanova 2x, Vic Mensa, Trevor Jackson, NLE Choppa, Melii, Patientce Foster, and Radio Big Mack. These collaborations have enriched her career and provided these artists a platform to share their unique stories and perspectives. Her work has been featured on national platforms like Bleu Magazine and StationHead, cementing her status as a distinguished journalist. Nino’s oratory skills have further amplified her impact. Recently, she demonstrated her moderation expertise as the host of the African-American Chamber of Commerce’s prestigious ‘Business Across the Tri-State’ event at the Wells Fargo Center in Philadelphia. Leading a panel of esteemed state representatives, Nino facilitated thought-provoking discussions on critical topics such as business and entrepreneurship, leaving a lasting impression on attendees with her eloquence and insight. Her contributions to the Black Women in Media Conference (BWIM) in New York have also been significant. As a panelist, she shared her journey and insights with fellow industry women, extending beyond traditional discussions to lead a compelling Journalism masterclass.
Her dedication to mentorship is evident in her involvement with the Black Girls in Media community organization, where she led a comprehensive class on Journalism and Media, shaping the next generation of media professionals. Nino’s commitment to empowering women in business is highlighted by her role as Moderator at the impactful ‘Women’s Business Conference’ hosted by Women in the Black in New York. Her ability to engage and inspire women entrepreneurs underscores the importance of diversity and inclusion within professional spheres, further solidifying her reputation as a respected leader and advocate. When asked what fuels her drive to excel in such diverse areas, Nino emphasized the power of storytelling and its profound impact on people’s lives. “Whether it’s through journalism, marketing, or public speaking, my goal is to connect with people, share meaningful stories, and inspire others to pursue their passions,” she shared. Her passion for creating positive change and serving as a role model, particularly for young women of color aspiring to enter the media industry, is evident in all her endeavors. Nino Reyes’s journey proves that with determination and a commitment to excellence, anything is possible.
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